Billboard advertising is a popular and effective form of outdoor advertising targeted at drivers, passengers and pedestrians. Therefore, in billboard advertising, location must be well thought of.
So how do outdoor advertising experts choose the locations for your billboard ad? Below are things they consider.
1. How visible the billboard will be?
Make sure the billboard will be front-facing, within drivers’ height of vision, and with no obstructions, as people won’t have time to go out of their way just to get a clear view of your ad. Everything is fast-moving on the road and people will most likely have short attention span.
2. How many people will pass by the area?
Go to the Department for Transport and find out the traffic count in the area. The more people there are in your chosen location, the better the chances your billboard ad will attract more clients.
3. What type of audience are you going for?
Have a target market in mind and check if a lot of them pass by the area. Knowing your audience will also make it easy for you to come up with messages they will understand.
4. How far will the billboard be from your business?
If you’re not known worldwide or nationally and you just rely on local clients, then make sure your billboard won’t be placed too far from your business location.
5. What is your main goal in getting yourself a billboard ad?
Do you want people to take a brief stop to your store before continuing on their journey? Are there any competition in your area? This could be a chance to steal customers.
6. How much are you willing to spend?
Budget will always be one of those you have to decide on when you want to do something. Prices of the ads depend on the location and ad size and type, among others. For example, billboards in major roads and close to cities or commercial areas cost more than those in rural areas. Have idea on the costs by contacting advertising companies like Bishopp through their official Facebook page.
Deciding on the location is critical to the effectivity of your billboard ad, which is why you either take time to think this through or let an expert handle your bulletin advertising for you.
