Thinking about getting your ad up on a billboard? Though they might look very similar to each other, those billboards you see every day have more than one type for you to choose from. Which one do you think would best serve you well?
Here are the types that a billboard company may offer you for your advertising.
STANDARD
This is the most common type of billboard. The ads are often printed or hand-painted on paper before being put up on the billboard by workers.
TRI-BOARDS
This type of billboard can feature three different ads at the same time by allowing for space to be rented out in thirds. The signs change between the three ads throughout the day, generating more revenue for the owner of the billboard.
WALLSCAPE
This is the largest type of billboard, and it is often used as a signature piece in an outdoor campaign. It is either hand-painted or printed.
DIGITAL
A digital billboard allows video, running text and animation in your ad. Suppliers and advertisers do not need workers to take down and paste new ads, as those are launched instantly with this type of billboard. Advertisers can also order billboards for specific time slots.
The advent of digital billboards has sparked a new era for billboard advertising and with technology getting better year by year, you never know what innovation would sprung next. So keep yourself updated with latest news.
Billboards also differ from each other on the type of structure the ads are put on - monopole, steel multi-pole, steel I-beam, and wooden multi-pole - and the formats or styles used, which are: single face, stacked, end to end, back to back, quad, and vee.
While there are different types, each billboard aims to display your advertisement to potential clients who see outdoor advertising every day. Getting people’s attention in the middle of traffic is getting harder and harder these days. Some are driving past at high speed, others may have their attention on their smartphone. Thus, you have to ensure your billboard stands out and that you have chosen the right type for your ad.
